A I M
A I M’s goal is to create a project that will develop itself through a well-structured language and that can transform the sense of living into an all-encompassing experience. We strive to conceive an architecture that is unique and ageless, able to satisfy our client’s needs.
A I M is a creative platform based in Milan, that deals with architecture, interior design, research and concept development founded by Claudio Tognacca. We project space, significance, processes, ideas and attitudes.
Architects, interior designers, graphic designers, video and photo makers are involved according to the projects, giving life to a working team, able to manage the complexity of a creative and productive process.
We work internationally in different fields: residential, commercial, indoor and outdoor, projecting events and managing communication, thanks to our know-how.
We think about design as a conceptual mean of expression and interaction. It’s not only space and shapes, but also significance, processes, ideas and attitudes.
We sustain a design that models itself around the needs of who use it; a design that rules subjective and intersubjective spheres, perceptive aspects and sensitive phenomena.
A I M ‘s works were published in many periodicals and design magazines as Dezeen, AD Spain, Abitare, Yatzer, Elle Decor and Living Corriere. A I M won the Archiproducts Design Awards for the project “Atrium”, presented in Milan during 2019 Design week.
Founder and Creative Director
Claudio Tognacca (Milan, 1986) is an interior designer, he started his career at April studio, where he worked for few years and where he had the opportunity to collaborate along with famous brands such as Armani, Furla, Gas Jeans, Hangar Bicocca, National Geographic, Prada.
Given the experience in planning and managing various projects that differ in types and sizes, he has succeeded in gaining flexible and versatile skills over the years, refusing any type of specialization.
In 2012 he founded A I M, a creative studio that works in different areas: from architecture to design, from an artistic direction to a technical one.
Thanks to his 360° know-how, he also art directs/manages numerous visual communication events and projects.
In addition to his studio activities, he has an academic commitment. He lectures in many Italian universities.